Electronic media then, now, and later
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a &quo...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. :
Focal Press
2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628329906719 |
Tabla de Contenidos:
- ""Cover""; ""Electronic MediaThen, Now, and Later""; ""Copyright""; ""Contents""; ""Preface""; ""About the Web Site""; ""Acknowledgments""; ""Chapter 1. Tuning in to Electronic Media""; ""Chapter 2 .Radio""; ""Chapter 3.Television""; ""Chapter 4. Cable, Satellite, and Other Delivery Systems""; ""Chapter 5. The Internet""; ""Chapter 6. Programming""; ""Chapter 7. Advertising""; ""Chapter 8. Audience Measurement""; ""Chapter 9. Business and Ownership""; ""Chapter 10. Operating, Producing, and Distribution""; ""Chapter 11. The Feature Film and Videogame Industries""
- ""Chapter 12. Regulation, Legal Issues, and Ethics""""Chapter 13. Media Effects""; ""Chapter 14. Personal/Social Media: The Future""; ""References""; ""Index ""
