Cita APA (7a ed.)

McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3rd ed.). Wiley.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, Pennie Frow, y Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K.: Wiley, 2011.

Cita MLA (9a ed.)

McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. 3rd ed. Wiley, 2011.