Managing electronic media making, marketing, and moving digital content
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Burlington, MA :
Focal Press
2010.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628307306719 |
Tabla de Contenidos:
- Front Cover; Title Page; Copyright Page; Table of Contents; INTRODUCTION AND ACKNOWLEDGMENTS; CHAPTER 1. The Media Industries: Segments, Structures, and Similarities; Chapter Objectives; Introduction; Structure and Characteristics of the Media Industries; A Day in the Life of Craig Robinson; Common Characteristics of the Segments of the Media Industries; Summary; What's Ahead; Case Study 1.1 Media Expansion; Case Study 1.2 Planning Ahead for Success; References; Internet Resources; CHAPTER 2. Media Organizations; Chapter Objectives; Introduction; Defining an Organization
- Organizational Information FlowsA Day in the Life of Lloyd Kaufman; Organizational Processes and Workflows; Economic Factors That Affect Enterprises in the Creative Industries; The Organizational Context: Economic and Social Factors; Summary; What's Ahead; Case Study 2.1 Media Organizations; Case Study 2.2 The Meaning of Media Convergence; References; CHAPTER 3. Leadership and Management; Chapter Objectives; Introduction; Defining Leadership: Doing the Right Thing; Approaches to Leadership; Videogame Mogul: Nolan Bushnell; Movie Mogul: Walt Disney; TV Mogul: Brandon Tartikoff
- Movie Mogul: Irving ThalbergNew Meta Approaches to Leadership; Digital Mogul: Steve Jobs; TV Mogul: Ted Turner; Linking Leadership and Management: Motivation; Digital Mogul: Mark Cuban; Defining Management: Doing Things Right; Leadership and Management in the Creative Industries; Movie Mogul: Sherry Lansing; TV and Movie Mogul: Lew Wasserman; Summary; What's Ahead; Case Study 3.1 How Would You Lead?; Case Study 3.2 Leadership Observations; References; CHAPTER 4. Managing Human Resources; Chapter Objectives; Introduction: People Who Need People; Human Resources Strategies
- Different Strokes for Different WorkersEmployees; Guilds and Unions; Contract Workers; Partners; Vendors; Summary; What's Ahead; Case Study 4.1 Meeting with a Human Resource Professional; Case Study 4.2 Conducting the Interview; References; CHAPTER 5. Financial Management; Chapter Objectives; Introduction; Structures for Managing Finances; Fundamental Financial Concepts; Key Financial Statements; Financial Responsibilities in the Age of Sarbanes-Oxley; A Day in the Life of Sam Bush; Financial Management Systems; Managerial Finance: Strategic Planning and Budgeting; Financial Strategies
- SummaryWhat's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production
- A Day in the Life of Anne Marie Gillen
