Managing electronic media making, marketing, and moving digital content
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Burlington, MA :
Focal Press
2010.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628307306719 |
