Customer segmentation and clustering using SAS Enterprise Miner
In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
SAS
2011
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| Edición: | 2nd ed |
| Colección: | SAS press series Customer segmentation and clustering using SAS Enterprise Miner
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628296606719 |
Tabla de Contenidos:
- Why segment? The motivation for segment-based descriptive models
- Distance : the basic measures of similarity and association
- Segmentation using a cell-based approach
- Segmentation of several attributes with clustering
- Clustering of many attributes
- When and how to update cluster segments
- Using segments in predictive models
- Clustering and the issue of missing data
- Product affinity and clustering of product affinities
- Computing segments using SOM/Kohonen for clustering
- Segmentation of textual data
- Clustering of product associations
- Predicting attitudinal segments from survey responses
- Combining attitudinal and behavioral segments
- Segmentation of customer transactions.
