Social innovation, Inc 5 strategies for driving business growth through social change
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transfor...
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| Format: | eBook |
| Language: | Inglés |
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San Francisco :
Jossey-Bass
2010.
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| Edition: | 1st ed |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628296106719 |
Table of Contents:
- Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change; Contents; Introduction; Part I: THE NEW ECONOMICS OF SOCIAL CHANGE; Chapter 1: THE RISE OF THE SOCIAL CAPITAL MARKET; Chapter 2: RESPONSIBILITY IS NOT A STRATEGY; Chapter 3: CORPORATE SOCIAL INNOVATION; Part II: FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION; Chapter 4: STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES; Chapter 5: STRATEGY TWO: ENTER NEW MARKETS THROUGH BACKDOOR CHANNELS; Chapter 6: STRATEGY THREE: BUILD EMOTIONAL BONDS WITH CUSTOMERS
- Chapter 7: STRATEGY FOUR: DEVELOP NEW PIPELINES FOR TALENTChapter 8: STRATEGY FIVE: INFLUENCE POLICY THROUGH REVERSE LOBBYING; Part III: THE ROADMAP TO SOCIAL INNOVATION; Chapter 9: CREATING A CULTURE OF SOCIAL INNOVATION; Chapter 10: THE FORMULA FOR SOCIAL INNOVATION; Chapter 11: IMPLICATIONS OF THE SOCIAL CAPITAL MARKET; Notes; Acknowledgments; About the Author; Index
