Harvesting intangible assets uncover hidden revenue in your company's intellectual property
Discover how you can turn your company's intangible assets into REAL profit.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
c2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628295306719 |
Tabla de Contenidos:
- Cover Page; Title Page; Copyright Page; Contents; Preface; Dedication Page; Acknowledgments; Chapter 1 The Intellectual Capital Agrarian; Chapter 2 Planting the Seeds: Fostering a Culture of Innovation; Chapter 3 Irrigating the Field: Embracing Intrapreneurship; Chapter 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM); Chapter 5 Building Fences to Protect Your Turf: Developing a Legal Strategy; Chapter 6 Separating the Wheat from the Chaff: Readying Crops for the Market; Chapter 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives
- Chapter 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and FranchisingChapter 9 The Global Intellectual Asset Frontier; Chapter 10 The Future of Innovation; Appendix Directory of Licensing Resources, Exchanges, and Agents; Index; Footnote
