An introduction to writing for electronic media scriptwriting essentials across the genres
Christopher H. SterlingGeorge Washington University* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The deman...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Focal Press
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628284406719 |
Tabla de Contenidos:
- Cover; An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres; Copyright; Contents; Preface; Acknowledgments; CHAPTER 1 Getting Started: Loading the Application and Sharpening the Pencil; Introduction; Background; Script Variations; Media Differences; Basic Writing Skills; Language of Discrimination; The Law and Censorship; The Audience and Distribution; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 2 Media Production for Writers; Introduction; Writer's Relationship with Production; What Is Production?; Why Production for Writers?
- The Language of ProductionVideo Production Techniques; Audio Production Techniques; Digital and Web Production Techniques; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 3 Spots: Public Service Announcements, Program Promotions, and Commercials; Introduction; Background; Public Service Announcements; Promotional Announcements; Commercial Announcements; Audience Analysis; Ethics; The Law; Writing Spot Copy; Copywriting; Copy Formatting; Instructions for Dual-Column Format Using Microsoft Word; Instructions for Single-Column Format Using Microsoft Word; Production Values; Summary
- Be Sure To...Exercises; Additional Sources; CHAPTER 4 News; Introduction; The Fourth Estate; Print Newswriting Basics; Electronic Newswriting Basics; Newswriting Guidelines; Interviewing; Know Your Stylebook-Objectivity and Fairness; Radio Newswriting; Television Newswriting; Internet Newswriting; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 5 Documentaries; Introduction; Background; Types of Documentaries; Script and Production Patterns; Sponsored Documentaries, Biographies, and Docudramas; Docudramas; Documentary Preproduction Process; Documentary Formats
- Writing a DocumentarySummary; Be Sure To...; Exercises; Additional Sources; CHAPTER 6 Informational Productions; Introduction; Background; Writing Corporate Media Scripts; Writing Educational Media Scripts; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 7 Animation; Introduction; Background; The Production Process; The Writing Process; Writing Techniques; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 8 Games; Introduction; Background; Types of Games; Writing Game Scripts; Script Formats; Developing Plot and Action Lines; Summary; Be Sure To...; Exercises
- Additional SourcesCHAPTER 9 Drama; Introduction; Background; Stages of Scriptwriting; Dramatic Script Formats; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 10 The Internet; Introduction; Background; Types of Internet Messages; E-Mail; World Wide Web; Types of Web Sites; E-Commerce; Streaming Media; Audio Streaming; Video Streaming; Writing for the Internet; E-Mail, Chat Lines, and Instant Messaging; Newsgroups and Blogs; Interactive Producing; Interactive Writing; Electronic Commerce; Internet Problems; Summary; Be Sure To...; Exercises; Additional Sources; CHAPTER 11 Future
- Introduction
