Get up to speed with online marketing : how to use websites, blogs, social networking and much more

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to...

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Detalles Bibliográficos
Otros Autores: Reed, Jon Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] Financial Times/Prentice Hall 2011
Edición:1st ed
Colección:Financial Times
Materias:
Internet marketing > Management
Social media
Small business
Commerce
Business & Economics
Marketing & Sales
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628266606719
Tabla de Contenidos:
  • Cover
  • Praise for Get Up To Speed With Online Marketing
  • Contents
  • Acknowledgements
  • About the Author
  • Introduction
  • Part 1 Get Strategic
  • Chapter 1: Online Marketing 101
  • Chapter 2: Your Online Marketing Plan
  • Part 2 Get Online
  • Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge
  • Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google
  • Chapter 5: Engage With Email How to Build An Email List Without Annoying People
  • Part 3 Get Creative
  • Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic
  • Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners
  • Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget
  • Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites
  • Part 4 Get Out There
  • Chapter 10: Build a Community How to Choose and Use Social Networks
  • Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network
  • Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online
  • Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following
  • Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds
  • Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites
  • Part 5 Get Help
  • Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision
  • An A-Z of Online Marketing
  • Index.

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