Get up to speed with online marketing : how to use websites, blogs, social networking and much more
ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesnt always work these days and its expensive. People screen out TV ads, magazine ads, and billboards. Instead theyre spending time on Facebook, watching YouTube, reading and writing blogs, listening to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Financial Times/Prentice Hall
2011
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| Edición: | 1st ed |
| Colección: | Financial Times
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628266606719 |
| Sumario: | ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesnt always work these days and its expensive. People screen out TV ads, magazine ads, and billboards. Instead theyre spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And thats online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (265 pages) |
| ISBN: | 9781282983540 9786612983542 9780273732655 |
