The Facebook marketing book
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, California :
O'Reilly
2011.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628252306719 |
Tabla de Contenidos:
- Contents; 1: Introduction to Social; Who Uses Facebook?; Impact on Today's Media; Big Brands on Facebook; How You Can (and Should) Use Facebook; Creating Valuable Content; 2: Facebook Profile Basics; What Is a Facebook Profile?; Facebook Profiles for Business; Facebook Profile Tabs; Setting Up a Facebook Profile; Profile Interactions; Summary; 3: Facebook Page Basics; The Difference Between a Page and a Profile; What Requires a Facebook Page, Not a Profile; Types of Pages; Creating and Customizing a Facebook Page; Facebook Page Tabs; Page Applications; Page Optimization; Promoting Your Page
- Page InteractionsSummary; 4: Facebook Group Basics; Groups Versus Pages; Groups Can Be Good-Sometimes; When You Want a Group; Creating a Group; Managing a Group; Monitoring and Managing a Group; Using Groups to Supplement Your Page; Summary; 5: Facebook Events; When to Use an Event; Creating an Event; Breaking Through the Clutter; Sending Invites; Integrating with a Page; Promoting Your Event; Event Follow-Up; Summary; 6: Facebook Application Basics; Create Inherently Social Applications; Improve Existing Social Behaviors; Learn from Success; Clarity, Simplicity, and Speed to Engagement
- 10: Facebook PageExclusive Deals for Fans; Frequent Status Updates; Timely Redesigns; Promotions; Monitoring; Moderation; Responding; Advertising; Summary; 11: Advertising on Facebook; Where to Send Users; Creative Content Design; Targeting; Budget; Bidding; Ad Stats; Summary; 12: Analytics and ROI; Insights for Page; Insights for Applications; Facebook Ads Analytics; Tracking; Summary; Index
