Think like a rock star : how to create social media and marketing strategies that turn customers into fans

Think like a rock star how to create social media and marketing strategies that turn customers into fans

Shows readers how to create social media and marketing strategies that turn customers into fans.

Bibliographic Details
Other Authors: Collier, Mack, author (author), Sierra, Kathy, writer of foreword (writer of foreword)
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill Education [2013]
Edition:1st edition
Subjects:
Internet marketing.
Social media.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628247606719
Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Foreword
  • Preface
  • Introduction
  • Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)
  • 1 Rock Stars Are Fans Themselves
  • 2 Rock Stars Look for Ways to Shift Control to Their Fans
  • 3 Rock Stars Find the Bigger Idea Behind the Music They Create
  • 4 Rock Stars Embrace and Empower Their Fans
  • Part 2 Understanding And Connecting With Your Fans
  • 5 Who Your Fans Are and How You Can Connect with Them
  • 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans
  • Part 3 Building A Fan-Centric Company
  • 7 How to Organize Your Employees So They Can Better Connect with Your Customers
  • 8 How to Organize and Mobilize Your Customer and Brand Advocates
  • 9 How to Empower Your Fans and Employees
  • 10 How to Help Your Brand Ambassadors Connect with Your Customers
  • 11 What Comes Next
  • Appendix
  • Acknowledgments
  • Index.

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