Think like a rock star how to create social media and marketing strategies that turn customers into fans
Shows readers how to create social media and marketing strategies that turn customers into fans.
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2013]
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628247606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Preface
- Introduction
- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)
- 1 Rock Stars Are Fans Themselves
- 2 Rock Stars Look for Ways to Shift Control to Their Fans
- 3 Rock Stars Find the Bigger Idea Behind the Music They Create
- 4 Rock Stars Embrace and Empower Their Fans
- Part 2 Understanding And Connecting With Your Fans
- 5 Who Your Fans Are and How You Can Connect with Them
- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans
- Part 3 Building A Fan-Centric Company
- 7 How to Organize Your Employees So They Can Better Connect with Your Customers
- 8 How to Organize and Mobilize Your Customer and Brand Advocates
- 9 How to Empower Your Fans and Employees
- 10 How to Help Your Brand Ambassadors Connect with Your Customers
- 11 What Comes Next
- Appendix
- Acknowledgments
- Index.
