Born to blog : building your blog for personal and business success one post at a time

Born to blog building your blog for personal and business success one post at a time

Outlines everything readers need to know - starting with blogging basics to how to convert loyal followers into buyers.

Detalles Bibliográficos
Otros Autores: Schaefer, Mark W., author (author), Smith, Stanford, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, United States of America : McGraw-Hill Education 2013.
Edición:1st edition
Materias:
Business enterprises > Computer networks.
Online social networks.
Blogs.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628246706719
Tabla de Contenidos:
  • Foreword
  • Introduction
  • Introduction
  • The rise of the citizen influencer
  • Igniting epidemics
  • The roots influence
  • Social proof and reciprocity
  • The seventh weapon
  • Personal influence : the marketer's holy grail
  • Introduction
  • Klout and the evolution of social influence
  • Controversy and turmoil
  • The business benefits of social influence
  • How to increase your klout score
  • The future of social scoring
  • Conclusion: social influence : a personal view
  • Appendices
  • Acknowledgements.

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