How to measure anything finding the value of "intangibles" in business
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2010.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628245606719 |
Tabla de Contenidos:
- How to Measure Anything, Second Edition: Finding the Value of Intangibles in Business; Contents; Preface; Acknowledgments; Section I: Measurement: The Solution Exists; Section II: Before You Measure; Section III: Measurement Methods; Section IV: Beyond the Basics; Appendix: Calibration Tests (and Their Answers); Index
