Reputation management
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Cha...
Autores Corporativos: | , |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Oxford ; Burlington, MA :
Elsevier
2009.
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Edición: | 1st edition |
Colección: | Management extra.
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628243406719 |
Tabla de Contenidos:
- Management ExtraREPUTATION MANAGEMENT; Copyright; Contents; List of activities; List of figures; List of tables; Series preface; Introduction: having a good reputation counts; 1 Image and reputation; Creating and managing a reputation; How attitudes are formed; Types of image; Recap; More @; 2 Creating and managing a corporate image; Corporate image and added value; Techniques for managing corporate image; Using outside agencies to build corporate image; Recap; More @; 3 Creating and managing brand image; Branding; Branding and buyer behaviour; Brands as communications; Recap; More @
- 4 Managing the internal imageInternal versus external marketing; The role of public relations in the organisation; Internal marketing and change management; Recap; More @; 5 Managing the external image; Public relations and external communication; Ethics and corporate responsibility; Protecting reputation and image: risk management; Recap; More @; References