Search engine optimization all-in-one for dummies
Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
2012.
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| Edición: | 2nd ed |
| Colección: | --For dummies Search engine optimization all-in-one for dummies
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628242306719 |
Tabla de Contenidos:
- Search Engine Optimization All-in-One For Dummies, 2nd Edition; About the Authors; Authors' Acknowledgments; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Conventions Used in This Book; Where to Go from Here; Book I: How Search Engines Work; Chapter 1: Putting Search Engines in Context; Identifying Search Engine Users; Figuring Out Why People Use Search Engines; Discovering the Necessary Elements for Getting High Keyword Rankings; Understanding the Search Engines: They're a Community
- Chapter 2: Meeting the Search EnginesFinding the Common Threads among the Engines; Getting to Know the Major Engines; Checking Out the Rest of the Field: AOL and Ask. com; Finding Your Niche: Vertical Engines; Discovering Internal Site Search; Understanding Metasearch Engines; Chapter 3: Recognizing and Reading Search Results; Reading the Search Engine Results Page; Understanding the Golden Triangle; Discovering Blended Search; Chapter 4: Getting Your Site in the Right Results; Seeking Traffic, Not Ranking; Avoiding Spam; Understanding Behavioral Search's Impact on Ranking
- Using Verticals to RankShowing Up in Local Search Results; Making the Most of Paid Search Results; Chapter 5: Knowing What Drives Search Results; Using Advanced Search Operators; Distinguishing between High-Traffic and High-Conversion Search; Chapter 6: Spam Issues: When Search Engines Get Fooled; Understanding What Spam Is; Discovering the Types of Spam; Avoiding Being Evil: Ethical Search Marketing; Realizing That There Are No Promises or Guarantees; Following the SEO Code of Ethics; Book II: Keyword Strategy; Chapter 1: Employing Keyword Research Techniques and Tools
- Discovering Your Site ThemeDoing Your Industry and Competitor Research; Researching Client Niche Keywords; Checking Out Seasonal Keyword Trends; Evaluating Keyword Research; Chapter 2: Selecting Keywords; Selecting the Proper Keyword Phrases; Reinforcing versus Diluting Your Theme; Picking Keywords Based on Subject Categories; Chapter 3: Exploiting Pay Per Click Lessons Learned; Analyzing Your Pay Per Click Campaigns for Clues about Your Site; Reducing Costs by Overlapping Pay Per Click with Natural Keyword Rankings; Chapter 4: Assigning Keywords to Pages
- Understanding What a Search Engine Sees as KeywordsPlanning Subject Theme Categories; Choosing Landing Pages for Subject Categories; Organizing Your Primary and Secondary Subjects; Understanding Siloing "Under the Hood"; Consolidating Themes to Help Search Engines See Your Relevance; Chapter 5: Adding and Maintaining Keywords; Understanding Keyword Densities, Frequency, and Prominence; Adjusting Keywords; Updating Keywords; Using Tools to Aid Keyword Placement; Book III: Competitive Positioning; Chapter 1: Identifying Your Competitors; Getting to Know the Competition
- Figuring Out the Real Competition
