The business of media distribution monetizing film, TV, and video content
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximi...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. :
Focal Press
2010.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628231106719 |
Tabla de Contenidos:
- Market Opportunity and Segmentation
- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising
- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money'Net Profits and Hollywood Accounting
