What to say when things get tough : business communication strategies for winning people over when they're angry, worried and suspicious of everything you say

What to say when things get tough business communication strategies for winning people over when they're angry, worried and suspicious of everything you say

BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough , this seasoned expert offers verbal and nonverbal skills for handling communication...

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Detalles Bibliográficos
Otros Autores: Greenberger, Leonard S., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York : McGraw-Hill Education [2013]
Edición:1st edition
Materias:
Truthfulness and falsehood.
Business communication.
Communication > Psychological aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628228406719
Tabla de Contenidos:
  • Foreword
  • Introduction
  • The science behind the art
  • Laying the foundation
  • The lost art of storytelling
  • Real v. perceived risk or why we drive
  • The code for trust and credibility
  • Non-verbal messages
  • Credibility gender gap
  • Mastering the media
  • Avoiding and escaping traps
  • The can response
  • Conclusion
  • Acknowledgements
  • Bibliography.

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