Why Should Anyone Buy from You? Earn customer trust to drive business success
This text presents a powerful prescription for brands and businesses that want to gain their customers trust and confidence and in doing so, boost their sales and their business. It reveals the 10 powerful marketing secrets that will help build trust.
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England :
Justin Basini
[2012]
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| Edición: | First edition |
| Colección: | Financial Times series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628227206719 |
Tabla de Contenidos:
- Introduction: why trust makes you money
- Why trust matters
- What's the matter with trust?
- Trust in marketing?
- Beginning the journey to trust
- The new realism
- Realities and aspirations
- The turning point.
