Book yourself solid the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. M...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley
2011.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628225306719 |
Tabla de Contenidos:
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling; Contents; Foreword by Tim Sanders; Acknowledgments; Author's Note; Preface; Module One: Your Foundation; Chapter 1: The Red Velvet Rope Policy; Chapter 2: Why People Buy What You're Selling; Chapter 3: Develop a Personal Brand; Chapter 4: How to Talk About What You Do; Module Two: Building Trust and Credibility; Chapter 5: Who Knows What You Know and Do They Like You?; Chapter 6: The Book Yourself Solid Sales Cycle Process
- Chapter 7: The Power of Information ProductsModule Three: Simple Selling and Perfect Pricing; Chapter 8: Perfect Pricing; Chapter 9: Super Simple Selling; Module Four: The Book Yourself Solid 7 Core Self-Promotion Strategies; Chapter 10: The Book Yourself Solid Networking Strategy; Chapter 11: The Book Yourself Solid Direct Outreach Strategy; Chapter 12: The Book Yourself Solid Referral Strategy; Chapter 13: The Book Yourself Solid Keep-in-Touch Strategy; Chapter 14: The Book Yourself Solid Speaking Strategy; Chapter 15: The Book Yourself Solid Writing Strategy
- Chapter 16: The Book Yourself Solid Web StrategyPart 1: Designing Your Web Site; Part 2: Getting Visitors to Your Web Site; Part 3: Building Your Social Media Platform; Final Thoughts; References; How to Reach Michael Port; About the Author; Index
