Idea stormers how to lead and inspire creative breakthroughs
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ide...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
c2012.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628222606719 |
Tabla de Contenidos:
- A map of the creative mind : embracing seven creative thinking mind-sets
- Beyond brainstorming : understanding individual and group ideation techniques
- Your ideation toolkit : the seven all-time greatest ideation techniques
- Innovation overview : strategies and tools for a successful innovation process
- Real-world challenges : applying ideation techniques and innovation processes
- Idea meets world : navigating the road from good idea to successful innovation
- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions
- Thinking like a facilitating leader II : new product ideation session design
- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.
