Idea stormers how to lead and inspire creative breakthroughs
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ide...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco :
Jossey-Bass
c2012.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628222606719 |
| Summary: | How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (258 p.) |
| Bibliography: | Includes bibliographical references (p. 225-226) and index. |
| ISBN: | 9781118238707 9781283592321 9786613904775 9781118225172 |
