The Twitter book
""Media organizations should take note of Twitter's power to quickly reach their target consumers."" --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, California :
O'Reilly
[2012]
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| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628220806719 |
Tabla de Contenidos:
- About the Authors; Contents; Introduction; What is Twitter?; What's Twitter good for?; Ambient intimacy; Sharing news and commentary; Breaking news and shared experiences; Mind reading; Business conversations; CHAPTER 1. Get Started; Sign up; Quickly create a compelling profile; Understand what "following" means; Find the people you know on Twitter; Get suggestions for cool people to follow; Twitter from the road; Test-drive the 140-character limit; Trim messages that are too long; The secret to linking in Twitter; Figure out how many people to follow
- Join a conversation:the hashtag (#) demystifiedKey Twitter jargon: tweet; Key Twitter jargon: @messages; Key Twitter jargon: retweet; Key Twitter jargon: DM; Key Twitter jargon: tweetup; Twitter jargon: Fail Whale; Try it for three weeks oryour money back-guaranteed!; Get help from Twitter; CHAPTER 2. Listen In; Use Twitter Search; Keep on an eye on hot topics; Four cool tools for tracking trends: #1; Four cool tools for tracking trends: #2; Four cool tools for tracking trends: #3; Four cool tools for tracking trends: #4; Take advantage of advanced search; Four important things to search for
- Advance your advanced searchTrack searches with RSS; Track search with email alerts; Track twittered links to your website; Find out what people are reading; Bookmark links to read later; Use a life-changing third-party program; Life-changing program #1: Twhirl; Life-changing program #2: TweetDeck; Use a great mobile client; Follow smart people you don't know; Figure out who's influential on Twitter; CHAPTER 3. Hold Great Conversations; Get great followers; Reply to your @messages; Retweet clearly and classily: Part 1; Retweet clearly and classily: Part 2; When via is better than RT
- What to retweetTroubleshoot your retweets; Ask questions; Answer questions; Send smart @replies; Twitter often...but not too often; Three cool hashtag tricks; Know your new followers; Three tools to figure out your followers; Unfollow graciously; Don't auto-DM (for crying out loud); Don't spam anyone; Fight spam; CHAPTER 4. Share Information and Ideas; Be interesting to other people; Make sure your messages get seen; Link to interesting stuff around the Web; Link appealingly to your blog or site; Link to a tweet; Post pictures; Live-twitter an event; Overhear things; Publish on Twitter
- Participate in fundraising campaignsMake smart suggestions on FollowFriday; Post on the right days; Repost important messages; CHAPTER 5. Reveal Yourself; Post personal updates; Go beyond "What are you doing?"; Use the right icon; Fill out your full bio (it takes two seconds); Spiff up your background: Part 1; Spiff up your background: Part 2; Cross-post to your Facebook account; Keep track of friends and family; CHAPTER 6. Twitter for Business: Special Considerations and Ideas; Listen first; Have clear goals; Integrate with your other channels; Start slow, then build
- Figure out who does the twittering
