Return on engagement content strategy and web design techniques for digital marketing
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. :
Focal Press
2015.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628217906719 |
Tabla de Contenidos:
- Cover; Half Title; Title; Copyright; Contents; 1. Digital Marketing Strategy Basics; 2. Content Strategy; 3. SEO and Content Strategy; 4. Design Strategy: An Integrated Approach; 5. Measurement Strategy; 6. Writing for the Web; 7. Producing Web Video; 8. Content and Social Networks; 9. Creating Usable Designs; 10. Climate Ride's Pedal Power; Index
