Artist management for the music business
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an a...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press
2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628206206719 |
Tabla de Contenidos:
- Cover; Artist Management for the Music Business; Copyright; Contents; Acknowledgments; Introduction; Considering artist management as a profession; Be creative, informed and connected; Understand people and business; 1. Principles of Management for the Artist Manager; Functions of management; Planning; Organizing; Leading and directing; Controlling; Artist management skills and personal traits; Understanding human nature; Leadership; Coaching; Networking; Social; Communication; Other skills; Building a career in artist management; References; 2. Preparing to Manage
- Management is part of a big businessAcquiring the knowledge; Understanding the nature of artist management; Making decisions; Managing pressure; Managers are inconspicuous; An understanding of power in the music business; The power of money; The power of access; The power of your latest success; The power of your body of work; The responsibility to give back; The manager as an entrepreneur; References; 3. The Artist: Preparing to Be Managed; Being commercial is not selling out; Know who you are artistically; Get experience; Build a network; Be professional; Be prepared for management
- References4. Lessons in Artist Management: Colonel Parker to Sharon Osbourne; Tom Parker; Rene Angelil: Targeting; Michael Jeffreys: Confl icts of interest; Peter Grant: A shared belief between the artist and the manager; Herbert Breslin: Promoting your artist; Joe Simpson: Manage by the Boy Scout motto; Jon Landau: Keeping a business focus; Bob Doyle: Using your network; Andrew Loog Oldham: Exploit your artist's talents; Johnny Wright: A matter of timing; Lou Pearlman: A matter of trust; Sharon Osbourne; References; 5. The Artist Management Contract; Negotiating the contract
- The length of the contractThe manager's services to the artist; Exclusivity; Power of attorney; The manager's payment for services; Earnings following the contract period; The manager's expenses; Other sections; Contracting with a minor; A contract; References; 6. Planning: A Primer for the Artist Manager; Setting and achieving goals; Planning a personal budget for the artist; Planning and budgeting an event; An event plan; A sample budget; Planning tools; References; 7. The Artist as a Business; Understanding target markets; Defining an artist's target market; Ways to view market segments
- Branding and imageThe artist's support team; Booking agent; Attorney; Publicist; Business advisors; Alternative forms of business for the artist; Proprietorship; Partnership; Corporation; Limited Liability Company or partnership (LLC); The Internet: A primer for the artist manager; A brief history; What is the World Wide Web?; The importance of a domain name; A URL; Web hosting services; Content; Mining the Internet for information; References; 8. Income From Live Performance; Booking the performance; Business management of live performances; Tour management; Promoting the performance
- The promoter
