Writing winning business proposals
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the d...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
[2011]
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| Edición: | Third edition |
| Colección: | McGraw-Hill's AccessEngineering
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628204406719 |
Tabla de Contenidos:
- Understanding generic structure logic
- Understanding the baseline logic
- Aligning the baseline logic
- Using a measurable-results orientation
- Using logic trees to construct your methodology
- Analyzing the buyers
- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion
- Green team reviews: collaborating to improve your odds of winning
- Writing the situation and objectives slots
- Writing the methods slot
- Writing the qualifications slot
- Writing the benefits
- Writing the fees slot
- Summary--the proposal development process.
