Your Google game plan for success increasing your web presence with Google AdWords, Analytics, and Website Optimizer

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing busin...

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Detalles Bibliográficos
Autor principal: Teixeira, Joe (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley 2010.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628191406719
Tabla de Contenidos:
  • pt. 1. Getting started
  • pt. 2. Google AdWords
  • pt. 3. Google Analytics
  • pt. 4. Google Website Optimizer
  • pt. 5. Executing your game plan
  • pt. 6. Wrapping it up.