APA (7th ed.) Citation

Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic framework (2nd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, New Jersey: John Wiley & Sons, 2011.

MLA (9th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. John Wiley & Sons, 2011.

Warning: These citations may not always be 100% accurate.