Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic framework (2nd ed.). John Wiley & Sons.
Chicago Style (17th ed.) CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, New Jersey: John Wiley & Sons, 2011.
MLA (9th ed.) CitationPeppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. John Wiley & Sons, 2011.
Warning: These citations may not always be 100% accurate.