Cita APA (7a ed.)

Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic framework (2nd ed.). John Wiley & Sons.

Cita Chicago Style (17a ed.)

Peppers, Don, y Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, New Jersey: John Wiley & Sons, 2011.

Cita MLA (9a ed.)

Peppers, Don, y Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. John Wiley & Sons, 2011.