The power of visual storytelling : how to use visuals, videos, and social media to market your brand

The power of visual storytelling how to use visuals, videos, and social media to market your brand

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and though...

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Detalles Bibliográficos
Otros Autores: Walter, Ekaterina, author (author), Gioglio, Jessica, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill Education [2014]
Edición:1st edition
Materias:
Viral marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628158106719
Tabla de Contenidos:
  • Foreword / by Dan Roam
  • Introduction
  • The rise of visual storytelling
  • Types, tips, and tactics of visual marketing
  • The power of the platform : visual storytelling on social networks
  • Developing a visual storytelling roadmap : from strategy to implementation
  • Real-time marketing in a visual world.

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