Cita APA (7a ed.)

SAS Institute & Malthouse, E. A. (2013). Segmentation and Lifetime Value Models Using SAS (1st edition.). SAS Institute.

Cita Chicago Style (17a ed.)

SAS Institute y Edward Author Malthouse. Segmentation and Lifetime Value Models Using SAS. 1st edition. [Place of publication not identified]: SAS Institute, 2013.

Cita MLA (9a ed.)

SAS Institute y Edward Author Malthouse. Segmentation and Lifetime Value Models Using SAS. 1st edition. SAS Institute, 2013.