Delahaye Paine, K., & Paarlberg, W. T. (2011). Measure what matters: Online tools for understanding customers, social media, engagement, and key relationships (1st edition.). John Wiley & Sons.
Chicago Style (17th ed.) CitationDelahaye Paine, Katie, and William T. Paarlberg. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. 1st edition. Hoboken, N.J.: John Wiley & Sons, 2011.
MLA (9th ed.) CitationDelahaye Paine, Katie, and William T. Paarlberg. Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. 1st edition. John Wiley & Sons, 2011.
Warning: These citations may not always be 100% accurate.
