Professional web video plan, produce, distribute, promote, and monetize quality video
First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
| Autor Corporativo: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. :
Focal Press
2011.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628150306719 |
Tabla de Contenidos:
- PROFESSIONAL WEB VIDEOPLAN, PRODUCE, DISTRIBUTE, PROMOTE, AND MONETIZE QUALITY VIDEO; Copyright; Dedications; Contents; Acknowledgments; Introduction; Who This Book Is For; What You'll Learn; Our Approach; Our Qualifications; Chapter 1Making Great Web Video; The Opportunity of Web Video; Web Video Development; Budgeting Guidelines; Selecting and Prepping Talent; Chapter 2Essential Preproduction; Determining Production Needs; Picking an Acquisition Format; Mapping the Production; Essential Planning Documents; Chapter 3Audio is Half Your Program; The Limitations of Web Audio
- Capturing Good AudioOther Audio to Acquire; Chapter 4Great Video Needs Great Lighting; Lighting on a Deadline and Budget; Recommended Lighting Instruments; Chapter 5Videography for the Web; Camera Considerations; Choosing an Acquisition Format; Camera Support Options; Tapeless Acquisition Strategies; Shooting for Portability; Shooting Multicamera Productions; Chapter 6Telling Your Story with Visuals; Working with B-roll; Working with Photos; Working with Screen Captures; Working with Speaker Support/Slides; Motion Graphics; Creating a Graphic Identity; Creating Show Graphics
- Chapter 7Editing ConsiderationsThe Evolution of Nonlinear Editing; Technical Considerations During Editing; Chapter 8Encoding Video for The Web; The Challenge of Encoding; Determining Delivery Format; Compression Tools; Full-Featured Compression Tools; Encoding Advice; Section 508 Compliance; Chapter 9Understanding Flash Video; Delivery of Flash Video; Essential Flash Formats; Essential Tools for Creating Flash Video; Creating a Custom Player with Flash Professional; Preprocessing for Video-Sharing Sites; Chapter 10Podcasting and RSS Essentials; A Clear Definition of Podcasting
- An Overview of RSSDeveloping an RSS Feed; Anatomy of a Feed; Programming the Feed; Delivering Podcasts with Apple Compatibility; Publishing an RSS Feed; Chapter 11Hosting Web Video; Website Requirements; Budgeting for Hosting; Hosting Requirements; Selected Hosting Vendors; Chapter 12Promoting Your Video; Essential Groundwork; Hyper-Syndication Strategies; Social Media Tools; Additional Promotional Strategies; Build a Relationship with Your Audience; Chapter 13Monetizing Your Video; Potential Revenue Sources; Working with Sponsors and Advertisers; Selling Your Content; The Road Ahead; Index
