Entrepreneurial Solutions for Prosperity in BoP Markets Strategies for Business and Economic Transformation
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou ident...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson
2010.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628146806719 |
