When the headline is you an insider's guide to handling the media
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of med...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey-Bass
2010.
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| Edición: | 1st ed |
| Colección: | J-B International Association of Business Communicators
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628144506719 |
Tabla de Contenidos:
- When the Headline Is You: An Insider's Guide to Handling the Media; Contents; Foreword; Introduction; Chapter 1: WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; Appendix: Media Messaging Toolkit; Notes; Acknowledgments; The Authors; Index
