Friends with benefits a social media marketing handbook
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new c...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco, CA :
No Starch Press
c2010.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628132406719 |
| Summary: | The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube, and More is a tactical guide, filled with tricks, tips |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (316 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781593272685 |
