Working the crowd : social media marketing for business

Working the crowd social media marketing for business

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and tec...

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Bibliographic Details
Main Author: Brown, Eileen (-)
Corporate Authors: British Computer Society (-), BCS, The Chartered Institute for IT
Format: eBook
Language:Inglés
Published: London : BCS 2012.
Edition:2nd ed
Subjects:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628127406719
Description
Summary:Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Item Description:Previous ed.: 2010.
Physical Description:1 online resource (191 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781780171296
9781780171272
9781780171289

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