Working the crowd social media marketing for business
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and tec...
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| Autores Corporativos: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
BCS
2012.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628127406719 |
Tabla de Contenidos:
- Copyright; CONTENTS; LIST OF FIGURES; AUTHOR; ACKNOWLEDGEMENTS; GLOSSARY; 1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?; SOCIALLY CONNECTED; ONLINE AND FACE TO FACE NETWORKING; 2 THE NEW WAY OF COMMUNICATING; IS THIS THE NEW FAD FOR THE 21ST CENTURY?; WHY DO YOU NEED SOCIAL CONNECTIONS?; THE NEW WAY OF MARKETING TO YOUR CUSTOMERS; 3 YOUR SOCIAL MEDIA SUCCESS PLAN; SPOTTING THE SOCIAL MEDIA SNAKE OIL SALESMAN; MEASUREMENTS AND METRICS; WHAT IS RIGHT FOR YOUR ORGANISATION?; SOCIAL MEDIA IS NOT THE NEW WAY OF COMMUNICATING; THE GROWTH OF THE WEB 2.0 WORLD; SOCIALISING AND INTERACTING
- YOUR STRONG AND WEAK TIES4 THE TOOLS OF THE NEW WEB; THE TOOLS OF WEB 2.0; THE POWER OF COLLECTIVE HUMAN KNOWLEDGE; TOOLS, TOOLS, TOOLS; VIRTUAL WORLDS AND GAMING; 5 NETWORKS; A SITE FOR EVERY PURPOSE; CLASSIFIEDS; THE INSTANT NEWS CHANNEL; SOCIAL NETWORKS AND THE YOUNGER GENERATION; THE NEW WAY OF MARKETING; 6 THE ONLINE BRAND; MANAGING YOUR BRAND; STARTING TO CREATE YOUR PERSONAL BRAND; THE POTENTIAL FOR REPUTATION DAMAGE; 7 BRAND IMPACT AND BRAND SUCCESS; THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS; USING TWITTER TO GROW YOUR BUSINESS - DELL STYLE; CORPORATE GUIDELINES AND POLICIES
- MANAGING REBRANDS AND BRAND MIGRATION8 CONNECTIONS AND REPUTATION; MAKING SENSE OF SOCIAL NETWORKING; COMMUNITY CONNECTIONS AND RECOMMENDATIONS; CONSOLIDATING YOUR APPROACH; YOUR EXISTING BRAND; 9 DISCOVERY; CREATING AND PUBLICISING YOUR BRAND; USING SOCIAL MEDIA FOR RECRUITMENT; DISCOVERING THE INFLUENCERS IN YOUR AUDIENCE; STARTING YOUR SOCIAL MEDIA PLAN; 10 SCALING NETWORKS; SCALING NETWORKS; OUR BEHAVIOUR IS INFLUENCED BY OUR AGE; OTHER WAYS OF BROADCASTING YOUR MESSAGE; INSIDE THE FIREWALL; CUSTOMER SERVICE; 11 RELATIONSHIPS AND ENGAGEMENT; TWITTER FOR YOUR BUSINESS
- RELATIONSHIPS AND ENGAGEMENTCULTIVATING YOUR ADVOCATES; SOCIAL MARKETING; DEALING WITH THE FLOOD OF INFORMATION; 12 AMPLIFYING YOUR MESSAGE; COMMUNITIES AND INFLUENCERS; VIRAL AWARENESS; ONLINE GAMING FOR SOCIAL CAUSES; RECORDING AND TRACKING; 13 WHERE IS IT ALL GOING?; THE NEW WAY OF USING THE PLATFORM; THE MOBILE OPPORTUNITY; NOTES; INDEX; Back Cover
