Starting a tech business a practical guide for anyone creating or designing applications or software

"Technology-enabled businesses offer one of today's best available means to creating wealth, and the successful application of technology increasingly separates an industry's winners from its losers. Even better, while a decade ago the barriers to creating a technology-enabled busines...

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Detalles Bibliográficos
Autor principal: Cowan, Alex, 1975- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley c2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628123106719
Tabla de Contenidos:
  • Starting a Tech Business; Contents; Acknowledgments; Introduction; Who Should Read This? Why?; What Is a Technology System?; Leveraging Industry Shifts; What Will I Get out of These Chapters?; Who Is the Author?; Chapter 1 The Idea: Confront the Lawn Gnome of Indolence; Conception; Reality Testing; Footprint; Platforms; Engaging Moonlighters; Beta Customers; Checklist; Specialty Reading by Topic; Chapter 2 The Strategy: Saddle the Racehorse of Blind Progress; What Strategy?; Squaring the Four Ps; Company Strategy; More on Catalysts; Iterative Management; Bringing It All Together; Checklist
  • Specialty Reading by TopicChapter 3 The Product: Pin the Butterfly of Incoherence; Thinking Like a Designer; User Stories; Using the MVC Framework for a High-Level Design; The View; The Model; The Controller; Iterative Learning and Design; Pulling It All Together; Checklist; Specialty Reading by Topic; Chapter 4 The Architecture: Unravel the Python of Monolithic Architecture; Industrial Revolution 2.0; Designing an Architecture; Understanding Integration; Architecture Piece Parts at Enable Quiz; Evaluating Piece Parts; Understanding Open Source; Understanding Development Tools; Checklist
  • Specialty Reading by TopicChapter 5 The Team: Dodge the Magpie of Discord; Who Are These Software People?; Roles and Skill Sets at Enable Quiz; Evaluating New Hires; Evaluating Third-Party Firms; Motivation; Going Offshore; Contracting; Internal Tools; Checklist; Specialty Reading by Topic; Chapter 6 Getting to Beta: Discipline the Chihuahua of Unruly Development; From Here to There; Planning at Enable Quiz; The Reality; Documentation; Checklist; Specialty Reading by Topic; Chapter 7 Beta! Slaying the Hydra of Operational Readiness; Process, Process, Process; Process Example: Enable Quiz
  • You Are My BetaChecklist; Specialty Reading by Topic; Chapter 8 Scaling the Business: Riding the Whale of Scale; The Launch: Is It Working?; Partnerships; Focus, Focus, Focus; The Chasm and the Hockey Stick; Managing Feedback at Enable Quiz; Learning When (and How) to Say No; Post-Mortems; Scaling; What Now?; Checklist; Specialty Reading by Topic; Index