Brilliant online marketing how to use the internet to market your business

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marke...

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Detalles Bibliográficos
Otros Autores: Blyth, Alex, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Prentice Hall 2011.
Edición:1st edition
Colección:Brilliant.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628120106719
Tabla de Contenidos:
  • Cover
  • Brilliant Online Marketing
  • Contents
  • About the author
  • Introduction
  • Acknowledgements
  • Ten online marketing mistakes to avoid
  • Your website - your conversion engine
  • Search engine optimisation
  • Search engine marketing
  • Online advertising
  • E-mail marketing
  • Blogging
  • Social media
  • Online PR
  • Mobile marketing
  • Conclusion
  • Glossary
  • Index.