Consultative selling the Hanan formula for high-margin sales at high levels
“A major breakthrough in the way goods and services [are] sold. When Mack Hanan speaks, we should all listen—really listen.” – Selling Magazine Do you sell products or services? It doesn’t matter: What you’re really selling is customer profit. You help your customers and clients make profitable busi...
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| Format: | eBook |
| Language: | Inglés |
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New York :
AMACOM
c2011.
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| Edition: | 8th ed |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628115106719 |
Table of Contents:
- pt. 1. Positioning and partnering to propose high-margin value propositions : how to co-manage cash flow opportunities
- pt. 2. Proposing continuous business improvement through fast-closing profit projects : how to realize customer performance objectives.
