Successful business intelligence unlock the value of BI & big data
Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that org...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2014]
|
| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628081406719 |
Tabla de Contenidos:
- Cover
- About the Author
- Title Page
- Copyright Page
- Contents
- Preface
- Acknowledgments
- 1. BI and Big Data from the Business Side
- Business Intelligence by Other Names
- How Business Intelligence Provides Value
- The Business Intelligence Market
- Battle Scars
- The Research
- Best Practices for Successful Business Intelligence
- 2. Technobabble: Components of a Business Intelligence Architecture
- Operational and Source Systems
- Data Transfer: From Operational to Data Warehouse
- The Data Warehouse
- Data Warehouse Tables
- The Data Warehouse Technology Platform
- Big Data Technologies
- Best Practices for Successful Business Intelligence
- 3. The Business Intelligence Front-End: More Than a Pretty Face
- Utopia: Self-Service BI
- Business Query and Reporting
- Visual Data Discovery
- Dashboards
- Scorecards
- Production Reporting
- Mobile BI
- Online Analytical Processing (OLAP)
- Microsoft Office
- Performance Management
- Analytic Applications
- Advanced and Predictive Analytics
- Big Data Analytics
- Best Practices for Successful Business Intelligence
- 4. Measures of Success
- Success and Business Impact
- How to Measure Success
- Measures of Success at Netflix
- Measures of Success at Learning Circle
- Measures of Success at Constant Contact
- Return on Investment
- Anecdotes of Hard Business Benefits
- Number of Users
- Other Measures of Success
- Best Practices for Successful Business Intelligence
- 5. Catalysts for Success: The LOFT Effect
- The Role of Luck
- Opportunity
- Frustration
- Threat
- The Role of Time
- If There Is No LOFT Effect, Is Successful BI Still Possible?
- Best Practices for Successful Business Intelligence
- 6. Executive Support and Culture
- Executive Support and Success
- Which Executive Is the Best Sponsor?
- The Role of an Executive Sponsor.
- Getting and Keeping Executive Buy-In
- Culture
- Best Practices for Successful Business Intelligence
- 7. The Business-IT Partnership
- Voices of Frustration . . . and Hope
- The Business-IT Yin-Yang
- Meet the Hybrid Business-IT Person
- How to Be a Better Partner
- Partnership and BI Success
- Partnership at Netflix
- Alignment
- Best Practices for Successful Business Intelligence
- 8. D Is for Data
- Data Breadth
- Data Quality
- Successful Data Architectures
- Master Data Management
- Right-Time Data
- Data Quality's Chicken and Egg
- Best Practices for Successful Business Intelligence
- 9. Relevance
- Relevance Brings Clearer Vision
- Relevance Improves Patient Care
- Relevance for Teachers
- The Role of Incentives
- Personalization
- Requirements-Driven BI
- What to Do with Big Data
- Best Practices for Successful Business Intelligence
- 10. Agile Development
- Waterfall Development Process
- Agile Development Techniques
- Basic Concepts of Scrum
- Agile Culture at Netflix
- Medtronic: Agile for the Right Projects
- Sharper BI at 1-800 CONTACTS
- Best Practices for Successful Business Intelligence
- 11. Organizing for Success
- Enterprise vs. Departmental BI
- The BI Steering Committee
- Business Intelligence Competency Centers (BICC)
- The Best People
- BI Team Leaders as Level 5 Leaders
- Best Practices for Successful Business Intelligence
- 12. The Right BI Tool for the Right User
- The Importance of BI Tools
- The Role of BI Standardization
- The Right Tool for the Right User
- Characteristics for Defining User Segments
- The Most Successful BI Module
- Best Practices for Successful Business Intelligence
- 13. Other Secrets to Success
- Innovation
- Evangelizing and Promoting Your BI Capabilities
- Training
- A Picture Is Worth a Thousand Numbers.
- Best Practices for Successful Business Intelligence
- 14. The Future of Business Intelligence
- Improvement and Innovation Priorities
- BI Search & Text Analytics
- Collaboration
- E-mail and Microsoft Office Integration
- Will Hadoop Kill the Data Warehouse?
- Privacy in the Age of Big Data
- Evolving Your Capabilities
- Words of Wisdom
- Appendix A: Successful BI Survey Demographics
- Appendix B: Recommended Resources
- Notes
- Index.
