APA (7th ed.) Citation

Conference on Advertising and Consumer Psychology, Thorson, E., & Moore, J. (1996). Integrated communication: Synergy of persuasive voices. Lawrence Erlbaum Associates.

Chicago Style (17th ed.) Citation

Conference on Advertising and Consumer Psychology, Esther Thorson, and Jeri Moore. Integrated Communication: Synergy of Persuasive Voices. Mahwah, N.J.: Lawrence Erlbaum Associates, 1996.

MLA (9th ed.) Citation

Conference on Advertising and Consumer Psychology, et al. Integrated Communication: Synergy of Persuasive Voices. Lawrence Erlbaum Associates, 1996.