Brand enigma decoding the secrets of your brand
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Chichester, England ; Hoboken, N.J. :
Wiley
c2008.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628071406719 |
