Cita APA (7a ed.)

Bruce, D., & Harvey, D. (2008). Brand enigma: Decoding the secrets of your brand (1st edition.). Wiley.

Cita Chicago Style (17a ed.)

Bruce, Duncan, y David Harvey. Brand Enigma: Decoding the Secrets of Your Brand. 1st edition. Chichester, England ; Hoboken, N.J.: Wiley, 2008.

Cita MLA (9a ed.)

Bruce, Duncan, y David Harvey. Brand Enigma: Decoding the Secrets of Your Brand. 1st edition. Wiley, 2008.