Practical web analytics for user experience how analytics can help you understand your users
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier
2013.
Waltham, MA : 2013. |
| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628069106719 |
Table of Contents:
- pt. 1. Introduction to web analytics
- pt. 2. Learning about users through web analytics
- pt. 3. Advanced topics.
