The UX five-second rules : guidelines for user experience design's simplest testing technique

The UX five-second rules guidelines for user experience design's simplest testing technique

The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of t...

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Bibliographic Details
Other Authors: Doncaster, Paul, author (author)
Format: eBook
Language:Inglés
Published: Waltham, Massachusetts : Morgan Kaufmann 2014.
Edition:1st edition
Subjects:
Web sites > Design.
Web-based user interfaces > Testing.
User interfaces (Computer systems) > Testing.
User-centered system design > Testing.
Human-computer interaction.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628062506719
Table of Contents:
  • Front Cover
  • The UX Five-Second Rules
  • Copyright Page
  • Contents
  • Preface
  • 1 The Method
  • 1.1 What Is a Five-Second Test?
  • 1.2 The Processes in Play
  • The "Reverse Polaroid" Effect
  • 1.3 Evolution: From the Lab to Online
  • 1.4 What's Going Wrong?
  • Example 1: Promotional Products
  • Why it's a Bad Test
  • Example 2: Internships
  • Why it's a Bad Test
  • Example 3: The Donate Button
  • Why it's a Bad Test
  • Sample Analysis
  • References
  • Recommended Reading
  • 2 The UX Five-Second Rules
  • 2.1 Proper Use of the Method
  • Reading Text
  • Design Comparisons
  • Predicting Future Behavior
  • Testing Home and Landing Pages
  • 2.2 Test Format
  • Memory Dump Tests
  • Target Identification Tests
  • Attitudinal Tests
  • Mixed Tests
  • 2.3 Avoiding the Nonresponse
  • 2.4 Instructions
  • Writing the Instructions
  • Considerations by Test Format
  • "Imagining" the Context
  • 2.5 Page/Image Visibility
  • Does Scrolling Influence Ability to Recall a Target?
  • Creating the Test Image
  • 2.6 Number of Questions
  • The Ticking Clock
  • Can the Number of Questions in a Test Predict What Types of Answers Are Received?
  • Is There a "Magic Number" of Questions?
  • 2.7 Order of Questions
  • Priming and Habituation
  • Memory Fade and Test Format
  • Does Question Order Impact the Ability to Recall Specific Targets?
  • 2.8 Writing the Questions
  • Primed to Repeat
  • Begging the Yes/No Answer
  • Specific vs. General
  • Vanity Checks
  • Two Questions in One
  • 2.9 Asking About Prominence
  • The Case of Visual Dominance
  • The Case of Visual Distribution
  • Why the Five-Second Test Is Appropriate for Measuring Prominence
  • 2.10 Open-Ended Feedback
  • Roads to (Practically) Nowhere
  • Seldom Worth the Effort of Asking
  • Your Best Bet
  • References
  • Recommended Reading
  • 3 Testing for Emotional Response
  • 3.1 Common Approaches in Five-Second Tests.
  • 3.2 Iterating a Viable Five-Second Test Approach
  • 3.3 Testing the Template
  • References
  • Recommended Reading
  • 4 Testing for Trustworthiness and Credibility
  • 4.1 Common Approaches in Five-Second Tests
  • 4.2 Iterating a Viable Five-Second Test Approach
  • 4.3 Testing the Template
  • References
  • Recommended Reading
  • 5 Beyond Web Site and UI Designs
  • 5.1 Displays for Trade Show Booths/Exhibits
  • 5.2 Printed Collateral and Advertisements
  • 5.3 Powerpoint Slides
  • 5.4 Forms
  • References
  • Appendix: Online Five-Second Test Tools.

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