Commercial advertising six lectures at the London school of economics and political science (University of London)
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2013.
Abingdon, Oxon : 2013. |
| Edición: | 1st ed |
| Colección: | Studies in economics and political science ;
no. 58 Routledge library editions. Advertising. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628055606719 |
Tabla de Contenidos:
- Introduction. Lecture 1. The Economic Justification of Advertising Lecture 2. Advertising - Its Functions and Policy Lecture 3. Copy-Writing and the Practical Psychology of Advertising Lecture 4. The Hall-Mark of Commerce: Trade-Marks and Retail Advertising Lecture 5. The Three Main Modes of Advertising Lecture 6.1. Mail-Order Advertising 6.2. Advertising as a Career. Appendix.
