Data warehouse designs achieving ROI with market basket analysis and time variance
Market Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. I...
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| Format: | eBook |
| Language: | Inglés |
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Boca Raton, FL :
CRC Press
c2012.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628050706719 |
Table of Contents:
- Front Cover; Dedication; Contents; Preface; Acknowledgments; The Author; Chapter 1: Data Warehouse ROI; Chapter 2: What Is Market Basket Analysis?; Chapter 3: How Does Market Basket Analysis Produce ROI?; Chapter 4: Why Is Market Basket Analysis Difficult?; Chapter 5: Market Basket Analysis Solution Definition; Chapter 6: Market Basket Architecture and Database Design; Chapter 7: ETL into a Market Basket Datamart; Chapter 8: What Is Time Variance?; Chapter 9: How Does Time Variance Produce ROI?; Chapter 10: Why Is Time Variance Difficult?; Chapter 11: Time Variant Solution Definition
- Chapter 12: Time Variant Database DefinitionChapter 13: ETL into a Time Variant Data Warehouse; Chapter 14: Market Basket Analysis in a Time Variant Data Warehouse; References
